In September of 2013, artist Doug Aitken, in collaboration with Levi’s, invited the public to Make Our Mark. The Station to Station train departed Penn Station in NYC on a nomadic journey across America, with music makers, visual artists, writers, and thinkers on board.
The Station to Station train was equipped with tools for the modern frontier: A 1939 Graflex Speed Graphic and 1953 Bolex repurposed to post photos and video to Instagram, a 1901 Underwood No. 5 tailored for Twitter, and a 1953 Gibson ES-125 customized for Soundcloud.
Four collaborative art projects emerged from the contributions on board the Station to Station train as well as from social media, answering the questions: #Who Are You? What #Moves You? What's Your #Approach? What's Your #Dream?
The living art projects were curated by designer Cedric Kiefer, AKQA creative director Rei Inamoto, Google interactive developer Justin Windle, and artist/programmer David Kraftsow, and were available to view on makeourmark.levi.com.
Make Our Mark Mobile Site
As a companion to the desktop site, a mobile-specific site was created to enable anyone to learn about and participate in the #MakeOurMark public art project from anywhere in the world.
Mobile Site Features
- Localization for multiple locales
- YouTube IFrame API
- Launch to Instragram, Soundcloud, and Twitter
- Media and analytics tracking
Mobile Front-End Web
- HTML5, Compass SASS/CSS3
- Work performed on behalf of AKQA.
- Client: Levi Strauss & Co.
- June–September 2013.